CCM was proud to launch a limited-edition line of Pride inspired apparel in collaboration with Erin Ambrose, star defender of PWHL Montreal.

The CCM x EA23 Pride Collection was designed by the PWHL Defender of the Year Nominee to celebrate the pride she has in being part of the LGBTQ+ community. Erin worked with our apparel team to create a curated collection that represents her active lifestyle, her passion for hockey, and the importance of being proud of your identity.

“Individuality is so important, not just in hockey but in life, because it shows who you are. I’m a proud gay woman who plays hockey, and there is so much more to me beyond the ice. Being a hockey player has given me an amplified voice to be able to connect with people on different levels, and help other people realize how important it is to be proud of who you are.”

– Erin Ambrose, Professional Hockey Player for PWHL Montreal.

The full CCM x EA23 Pride Collection is available now.

CCM will continue to work to ensure that all players, no matter age, gender, race, or sexual orientation, feel accepted in hockey. The launch of this apparel collection, in collaboration with Erin Ambrose, is a reminder to every player that no matter their differences, they will always have a place with Team CCM, on and off the ice.

All proceeds from this new collection will be donated to the Alphabet Sports Collective, a non-profit working to create a safe and inclusive environment in hockey for folks of all sexual identities and gender expressions.