Hockey is in our DNA.
From goal-scorers, to playmakers, and showstopping-save makers – we are all defined by the game. For 125 years, we have developed the best gear to take hockey players’ game to the next level. Time over time we have pushed the envelope and set new standards for performance. Our rich history of collaborations with pro players, hockey advisors, associations, and our consumers has allowed us to develop hockey gear that ensures all players and goalies are represented in the sport they love.
Our We are Hockey campaign was built from the deep connection we have to the hockey community, which is what drives us to empower every player, in every locker room. We are constantly working to make hockey more inclusive and accessible, so no matter your gender, background, age, or lifestyle, you will feel comfortable in your gear, and at home on the ice. We are dedicated to growing the game in all regions, from the beaches to the mountains, so that any young dreamer can become a future hall-of-famer. This campaign is built so that all players know that they are a part of our journey, and that we are ushering in a new era of hockey, together. We are building upon the foundations laid over 125 years, with a clear vision of what’s to come.
